J.Crew is known for its preppy styles, resilient materials, and celebrity-approved trends, and for many millennials born in the ’80s and ’90s, the multi-brand seller evokes a sense of fond memories that carries you back in time. This year, J.Crew is honoring their millennial customers by relaunching their paper brochure as a tribute to the pre-digital age. Plus, one celebrity will be at the forefront of their campaigns this season: starlet Demi Moore.
To get ahead of J.Crew’s catalog relaunch– which is expected to launch this month– we’ve gathered everything you require to know before these fashion-forward brochures land in your mailbox.
The J.Crew brochure first introduced in 1983, and the brand name aimed to make more budget-friendly clothes that matched the quality of luxury brands like Ralph Lauren and Tommy Hilfiger. After decades of success, the company stopped producing paper brochures in 2017, and rather rerouted consumers to their site. Today, nostalgic millennial customers still have an appetite to browse a range of styles in a paper catalog. As part of the brochure relaunch, J.Crew is featuring a ’90s superstar on the cover: Demi Moore.
Demi Moore’s Collaboration with J.Crew
Demi Moore was as soon as one of the highest-paid starlets in Hollywood and was often applauded for the timeless nature of her career. “J.Crew altered the landscape– not simply in what it brought forward in clothing, however likewise in the access– of how we discovered it,” Moore informs People. “A catalog was not really thought about elegant, and the J.Crew brochure opened an entire new world– a complete lifestyle.”
The collection will feature some of Moore’s favorite ’90s- inspired clothes products, including cashmere crewneck sweatshirts, mid-rise jeans, cable-knit sweaters, and tasseled loafers. In addition to Moore’s choices, the brochure also includes the trendiest styles from each age of J.Crew’s 40-year brochure. Whether you’re looking for ’80s- inspired chambray t-shirts or chino pants from the 2010s, J.Crew’s relaunched catalog will have something for everybody.
Moore likewise tells J.Crew shoppers that the relaunch is more than simply a blast from the past– it’s also an event of what the ’90s meant, she discusses. “There was a lot more pressure on perfection in the ’80s, and moving into the ’90s developed an opportunity to find the charm of flaw.”
